Adrian J Cotterill, Editor-in-Chief
Carvertise continues to expand its executive ranks naming marketing innovator John Karzak as Vice President of Marketing.
He brings to his new role more than 20 years of diversified marketing expertise in growing B2B and B2C business lines for Fortune 100 companies to VC/PE backed start-ups.
Prior to joining Carvertise, John was Founder and Managing Partner of Vexis Digital, a consulting firm specializing in translating client objectives into marketing strategies that drive sustainable growth, influence consumer spending, improve market position and increase revenue. Prior to that, he led marketing initiatives for companies in numerous verticals, including technology, banking/financial services, insurance, consumer products, and hospitality.
Carvertise CEO Mac Macleod noted that Karzak’s entrepreneurial mindset and ability to execute high-impact campaigns will be critical in accelerating the company’s mission to create transformative campaigns for clients and become the gold standard for data and analytics in the out-of-home industry. “John’s proven track record of driving game-changing marketing strategies makes him the ideal leader to take Carvertise’s marketing efforts to the next level”.
In his new role, we are told he will be responsible for developing and implementing Carvertise’s integrated marketing strategy to accelerate the company’s growth, build brand awareness, and drive customer acquisition. Drawing on his diverse background, Karzak plans to leverage advanced data analytics, his technical acumen and creative problem-solving to deliver transformative marketing campaigns.
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