OA Collective, one of Australia’s fastest growing out-of-home advertising businesses has partnered with Habitat Channel, Australia’s first residential tower digital screen advertising network.
Grant Kirkby, Co-Founder of OA Collective told us “We are thrilled to collaborate with Habitat Channel to complement our premium large-format billboard network offering across the country. This partnership enables us to offer brands a range of diverse formats, enhancing our network with a premium bespoke network of screens that target residents in the lobbies and foyers of residential towers across the country. This incredible bespoke network acts as a ‘halo to the home’, with it impacting people right as they enter and exit their homes. Many of life’s biggest decisions are made in the home, from travel, banking, investing, buying a car, buying insurance, to anything bought for the home like energy, entertainment, e-commerce – and it is in this environment that people have the mental space and time to research and discover new products and services which are critical steps in consumers path to purchase. The Habitat Channel digital screen network impacts its audience right as they enter this all-important decision-making space. This repeated exposure in high-traffic areas like lobbies and foyers boosts brand recall and awareness, as residents are more likely to notice and act upon ads during their idle downtime”.
This collaboration marks the introduction of Habitat Channel’s pioneering small-format digital network, further expanding OA Collective’s portfolio of premium advertising assets nationally.
Habitat Channel serves as a critical communication platform within residential apartment environments, bridging the gap between residents, building and strata managers, and other community members. Its screens deliver essential building messages, live updates on news, sports, business, and weather, as well as curated digital art and content tailored to hyper-local communities.
The digital small format network is located in the foyers of 300 plus residential towers across the country, and reach an impressive 750,000 plus unique viewers monthly (source: Lumos Intelligence). Habitat Channel ensures high-quality engagement and relevance to residents with its network of assets that is set to increase significantly over the next 12 months.
Mark Epstein, CEO of Habitat Channel, said “Our screens are strategically positioned as the final visual touchpoint before residents enter their private spaces. This prime location allows for relaxed engagement with content, making it ideal for advertising products and services that resonate with their lifestyle. It also fosters a sense of trust and loyalty among residents who appreciate localised, relevant content within their community.”
The Habitat Channel network is attractive to a broad range of industries, including entertainment, travel, energy, fashion, e-commerce, banking, credit cards, telecommunications, and insurance. Joining forces with OA Collective positions Habitat Channel within a centralised selling proposition for brands.
Warren Moore, Co-founder of OA Collective, emphasised the collaborative potential of the network, says, “Our focus is on building a premium network of OOH assets, and by integrating Habitat Channel’s assets with our premium Billboard placements, we simplify the process for advertisers to access top-quality market assets from a single source. This integration enhances community awareness of brands and delivers compelling, interactive ad executions as residents enter the sanctuary of their homes”.
Habitat is a market-first network of portrait digital screens located in the foyers and lobbies of 300+ large residential towers across the country – targeting a diverse mix of audiences – families, affluent areas, and middle-income high rises.
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