Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.
The multi-award-winning Back to the Future The Musical is a high-voltage comedy. The iconic story is adapted for the stage by the movie’s creators Bob Gale and Robert Zemeckis and is directed by Tony Award winner John Rando.
“The DPAA Video Everywhere Summit has a proud history of showcasing Broadway talent on our stage,” said Barry Frey, President & CEO of DPAA. “Broadway has always leveraged out of home so it’s only fitting they share the stage with brands and agencies that also trust the medium to deliver results.”
This year’s summit features global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.
The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. It typically draws 900+ business leaders including brands, agencies, media companies, ad tech, research, and press.
It takes place during #OOHNYC.
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