oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike.
oOh! is offering advertisers deeper brand integration opportunities by blending their creative with Australian Open visuals and live tournament updates, launching fresh creative templates for brands to seamlessly integrate their messages with Australian Open content.
With full placement exclusivity, providing genuine utility to tennis fans while showcasing commercial messages in brand-safe environments, oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament.
oOh! is also expanding the reach of the Australian Open across its digital national Out of Home network, allowing tennis fans to engage at more locations and at more touch points throughout the country. This includes oOh!’s Office, Fly, Street, Road, and Retail environments.
oOh! will introduce the Australian Open to brand new commuter environments in Sydney, including key locations such as the recently launched Woollahra Council – Australia’s most affluent local government area, Sydney Metro, and the Martin Place Retail precinct. These new placements offer brands unprecedented access to buy across multiple audiences at scale and across multiple high-traffic areas.
Chris Freel, oOh! group director, sales told us “oOh! is excited to partner with Tennis Australia. We know that millions of Australians love the Australian Open and we can’t wait to bring more moments from this iconic event to the masses across the nation, delivering unmissable brand experiences and giving real value to tennis fans. With our new creative templates and expanded network, we’re helping brands build fame in new and innovative ways. This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events.”
oOh! signed an exclusive multi-year Out of Home partnership with Tennis Australia back in 2023 to serve up all the action from the Australian Open. At this year’s event more than one million fans attended the two-week tournament, injecting $482 million into the Melbourne hospitality and tourism sector, with more than 1.5 million passengers moving through Melbourne Airport over its two weeks.
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