Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘.
In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer desire for real-world experiences.
Vistar Media’s marketer’s guide to out-of-home will equip you with the fundamentals of DOOH advertising:-
- Different formats of DOOH advertising (digital billboards, transit ads, street furniture, etc.)
- The benefits of DOOH: Reach, frequency, brand awareness and more
- How DOOH complements your digital marketing strategy