Adrian J Cotterill, Editor-in-Chief
Azerion (EURONEXT: AZRN) has announced a strategic integration of its DSP HAWK with MyAdbooker, a leading Supply-Side Platform (SSP) specialising in Digital Out-of-Home advertising.
This collaboration provides HAWK DSP clients with exclusive access to high-impact DOOH inventory across France, Belgium, and the Netherlands, offering a powerful new dimension to their programmatic media strategies.
The integration is a landmark development for HAWK DSP, further expanding its reach in the DOOH space by leveraging MyAdbooker’s unique and exclusive inventory in these key European markets. With this partnership, advertisers using HAWK DSP can now tap into even more premium DOOH opportunities in some of Europe’s most dynamic regions, enhancing their ability to execute targeted and effective omnichannel campaigns.
Sandra Yassaka Chief Partnership Officer at Azerion told us “This partnership represents a significant step forward for both MyAdbooker and HAWK DSP, marking a new era of expanded inventory access and strategic collaboration in the digital advertising landscape”.
The integration with MyAdbooker will enable HAWK DSP clients to seamlessly incorporate exclusive DOOH inventory into their programmatic media strategies, allowing for more precise and impactful campaign activations in France, Belgium, and the Netherlands. This move aligns with the growing demand for innovative DOOH solutions, providing advertisers with new ways to engage audiences and drive results in these vital markets.
Azerion was founded in 2014 and is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe and with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to make a real impact through advertising.
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