Adrian J Cotterill, Editor-in-Chief
Flux Innovation has announced a new partnership with Trulience, an interactive avatar platform that’s redefining the way we interact with Artificial Intelligence.
As the latest addition to Flux’s expanding portfolio of cutting-edge collaborations, we are told that Trulience promises to humanise AI for businesses and industries worldwide.
Founded by Marek Zwiefka-Sibley, Trulience aims to make AI more relatable by giving it a face—and even a body. The platform’s avatars are designed to improve customer support experiences, enhance mental health care, and provide personalised education solutions, all through an affordable, scalable, browser-based platform.
Trulience is an interactive avatar platform that humanises AI interactions across industries like healthcare, education, and corporate services. Trulience offers businesses the ability to scale their digital support agents affordably and efficiently by rendering avatars directly in the browser, rather than in the cloud. The platform enables avatars to serve as engaging multilingual assistants, healthcare advisors, tutors, companions and even receptionists in corporate environments.
Trulience says that it addresses the missing modality in human-computer interaction, offering a highly realistic, browser-based avatar solution that enhances engagement and user experience. In fields such as healthcare, Trulience avatars provide medical advice and even 24/7 companionship and support, while in education, they become always-accessible tutors.
Looking to the future, Trulience envisions expanding its reach into industries like hospitality and aviation, bringing the next wave of digital concierges and customer service agents into everyday life. With advancements in AI, Trulience’s avatars continue to evolve, offering real-time, lifelike interactions that feel more human with every iteration.
Flux Innovation sees this partnership as an exciting next step in its Innovation as a Service (INaaS) offering. By integrating Trulience’s avatars into its creative technology stack, Flux will be able to offer its clients enhanced engagement tools that bring AI to life in fresh, interactive ways.
The Flux Innovation Lounge—Home of the New—based in London’s Design District, will serve as the stage for this exciting collaboration. The Lounge is a unique, immersive, technology-rich space where Flux Innovation creates experiences that spark conversations, expand horizons, and explore new ideas. At the Flux Lounge, innovation meets imagination, revolutionising communication, connection, and engagement.
To launch the partnership, Flux and Trulience are collaborating on a range of activities, including live demonstrations of the avatars at upcoming events at the Flux Lounge. Flux will also integrate Trulience’s avatars into its in-house content to showcase the innovative potential of AI-powered avatars.
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