oOh!media has launched Australia’s largest ever #3DOOH campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution.
Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D OOH campaign, anywhere in Australia.
Chris Freel, group sales director, oOh!, told us “We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network.”
Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on oOh!’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year.
Scalable 3D OOH executions leverage depth and full motion to drive creative impact, higher engagement, brand reputation and consideration compared to other OOH formats. With 41% of return on investment in OOH attributed to the creative, ANZ’s investment reflects the impact of high-quality creativity in driving brand fame and impact. oOh! has a network of more than 4,000 full motion 3D enabled screens in Australia, the most of any OOH company in the country.
In addition to launching the largest ever national 3D OOH campaign, ANZ is also executing a retail domination at Pacific Fair on the Gold Coast, the second largest shopping centre in Queensland and fifth-largest nationally.
“Cyber-crime continues to have a significant impact on Australians and ANZ is committed to protecting its customers from fraudsters and criminal networks with its security capabilities,” said Sian Chadwick, general manager of marketing at ANZ. “Partnering with oOh!media with this innovative 3D Out of Home execution demonstrates how we provide 24/7 protection from fraud with ANZ Falcon technology, in a contextually relevant way.”
This media activity is the latest phase of the ANZ Falcon campaign that launched earlier in the year and was created by Special Australia, with visual effects by Alt VFX, and media strategy from PHD Media Australia.
You can watch the 3D creative here on Vimeo.
Follow DailyDOOH