Bravo Media has collaborated with Artcrush, an international digital art gallery from Belgium which will bring vibrant digital arts to the DigitalAds network of MTR East Rail Line and Tuen Ma Line in Hong Kong.
Starting October 3, 2024 a series of international digital art pieces provided by Artcrush are showcased across 40 pairs of Digital Portrait Panels and 30 Digital Landscape Panels at 24 MTR stations on both lines. This initiative aims not only to inject the Digital Ads network with artistic elements but also to delight millions of passengers during their journeys.
Richard Pétignaud, Managing Director of Bravo Media, told us “It is a great pleasure to collaborate with Artcrush. This partnership represents a significant step for Bravo Media in further enhancing passenger engagement, transforming daily commute travel into an enjoyable journey. Ultimately, we want to inspire passengers’ daily lives by creating a more artistic environment.”
So, from this month onward, the MTR advertising Digital Ads network will feature stunning digital art by internationally renowned multidisciplinary artist – Reuben Wu, a National Geographic photographer and a leading figure in the digital art space, along with emerging Canadian photographer Cath Simard. With their extraordinary photographic skills combined with cutting-edge technology, their digital artworks promise to deliver an impressive visual experience. Following this, each month will feature new art pieces with different theme created by a variety of artists, so stay tuned for more announcement on Bravo Media’s social media platforms.
“This is the first time we are displaying digital art pieces created by our partnered artists in the MTR^ advertising network, who are some of the most talented individuals in the industry,” said Mathieu France, CEO of Artcrush. “This initiative not only promotes art but also fosters cultural exchange, allowing Hongkongers to connect with digital art and emerging artists from around the world”.
Founded back in November 2021, Bravo Media is a leading out-of-home media company in Hong Kong specializing in transit advertising. Currently, Bravo Media is the exclusive advertising agency operating Citybus’s bus body advertising and the exclusive advertising agency of MTR^ advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus. Built upon a team of media veterans, creative and industry professionals, Bravo Media is committed to providing innovative and effective out-of-home advertising solutions to advertisers fostering brands connect with their target audiences and achieve their business goals.
In August 2022, Artcrush Gallery initiated the display of Digital Art across urban landscapes, commencing in Brussels and swiftly expanding its reach. Collaborating with progressive out-of-home companies, Artcrush Gallery forged partnerships that redefined public space. Leveraging digital outdoor billboards through these alliances, the gallery transformed these spaces into vibrant showcases for Digital Arts and Artists, championing their work in the realm of public expression.
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