Adrian J Cotterill, Editor-in-Chief
LDSK, the leading provider of intelligent media scheduling and optimisation solutions, has announced its collaboration with Stonegate Pub Company and Alight Media on the groundbreaking MiXR Media platform.
The Stonegate Pub Company is the largest pub company in the UK, operating around 4,800 managed, leased and tenanted pubs.
This partnership leverages LDSK’s cutting-edge technology to optimise content delivery and power data-driven advertising across Stonegate’s network of over 850 locations, transforming the guest experience and unlocking new revenue potential.
Stonegate’s network of 4,500 digital screens, powered by LDSK’s intelligent scheduling and optimisation engine, forms the backbone of MiXR Media. This platform leverages Stonegate’s first-party data and Alight Media’s expertise to deliver hyper-targeted campaigns, ensuring that the right message reaches the right audience at the right time. LDSK’s technology enables this data-driven approach by optimising content scheduling and automating campaign planning, resulting in increased engagement and a more relevant experience for Stonegate’s nearly 100 million annual guests.
Key Features of LDSK’s Solution:
- Dynamic & Intelligent Scheduling: LDSK’s platform dynamically creates the optimal screen schedule and intelligently adapts it whenever new campaigns, promotions, or content are added. This eliminates the complexities of manual scheduling, maximising the impact of Stonegate’s digital screens while ensuring the most effective delivery of content.
- Targeted Content Delivery: LDSK uses Stonegate’s first-party data and historical trends to predict audience demographics and optimise content delivery. This ensures the right message reaches the right audience at the right time.
- Simplified Local Promotions: My Brand Canvas allows pub managers to easily customise promotions and messaging using pre-designed templates, maintaining brand consistency while enabling localised content.
- Effortless Campaign Management: LDSK automates campaign scheduling and optimisation, seamlessly integrating new campaigns and freeing Stonegate from manual adjustments.
Results:
- Extensive Reach: MiXR Media, utilising Stonegate’s network of screens powered by LDSK, reaches nearly 100 million annual guests.
- New Revenue Potential: LDSK’s technology enables Stonegate to tap into advertising budgets by offering highly targeted advertising opportunities to local and national brands.
- Enhanced Customer Experience: Stonegate leverages LDSK’s technology to deliver targeted content and personalised ads, creating a more engaging and relevant experience for their guests.
- Increased Efficiency: LDSK streamlines operations with automated campaign planning and centralised control, allowing pub managers to focus on customer service.
“We are thrilled to see the transformative impact our platform has had on Stonegate Pub Company,” said Keni Bernardin, Chief Executive Officer at LDSK. “By harnessing the power of data-driven insights and intelligent automation, Stonegate has not only created a new revenue stream but also enhanced the customer experience across its vast network of pubs. This partnership with Alight Media exemplifies how LDSK’s technology can empower businesses to achieve their goals and stay ahead of the curve in today’s rapidly evolving digital landscape.”
LDSK’s intelligent scheduling platform empowers businesses with digital media networks to optimise content delivery and maximise the impact of their screens. By using data-driven insights and advanced algorithms, LDSK enables media owners across various industries, including hospitality, retail, and out-of-home advertising, to automate scheduling, target audiences effectively, and unlock new revenue potential.
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