Adrian J Cotterill, Editor-in-Chief
New Tradition, a Blackstone Portfolio Company, has acquired the billboard assets of RSA Media, LLC. in the Boston market.
The acquisition adds 28 premium static and digital billboard faces in New England.
We are told that these new assets provide unrivaled coverage throughout downtown Boston, with key locations on the Mass Pike (I-90), South Boston (I-93), North End, and Logan Airport/Sumner Tunnel, as well as Walpole/Foxboro (near Gillette Stadium).
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