Adrian J Cotterill, Editor-in-Chief
Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE.
They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media spaces online, bringing transparency and efficiency to every step of the process”.
Philip Matta, CEO of Hypermedia told us “In our mission to transform the out-of-home experience, we are also reimagining how advertisers access premium media spaces. Pinned digitizes the entire booking journey for our promo spaces, providing a seamless, transparent experience that connects retailers, suppliers, and customers. Brands will be able to easily browse, compare costs, book, and make payments, simplifying their media campaigns from start to finish.”
Hypermedia says that it aims to bridge the communication gap between brands and consumers, offering a comprehensive, user-friendly solution tailored to the evolving needs of the retail media market.
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