Starin, a Midwich Group company, and value-add distributor of unified communications and pro AV products, announced last week a distribution relationship with Bose Professional, a leading provider of audio systems for the pro AV industry.
With Starin’s continued focus on integrated audio, this partnership expands Starin’s offering to include Bose Professional audio solutions, including the innovative EdgeMax, DesignMax, and ShowMatch loudspeakers to high-performance amplifiers, configurable processors, and the ControlSpace ecosystem. Bose Professional resellers will now have access to Starin’s sales and technical services expertise and support.
“Bose Professional is a pillar of the audio industry with a long and impressive track record of innovation,” said Steve Kawasaki, Director of Integrated Audio, Starin. “This partnership, along with our team of services experts will ensure that no matter the project – our integrators will have the support they need to drive successful outcomes for their clients. We’re excited to represent Bose Professional and apply the experience and expertise of Starin and the Farm Assist team. Starin’s focus on building a high-value and service-focused organization also included the acquisition of The Farm, a west-coast manufacturers’ representative and technical services provider earlier this year.”
Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, that serves the US market, is a value-add distributor of pro AV products. Starin has a strong focus in Unified Communication, Education, and Broadcast markets, with a brand portfolio including AND, Barco, DTEN, LG, Logitech, Neat, PTZ Optics, SMART, Shure, and more.
“As part of our continued effort to enhance our hybrid go-to-market strategy, our partnership with Starin allows us to expand our reach and provide integrators with streamlined access to Bose Professional products,” said Jim Schanz, Vice President of Sales, Americas for Bose Professional. “With Starin’s commitment to service and support, we are confident this partnership will help our customers deliver exceptional audio experiences.”
Founded on the belief that innovation begins with exploration, Bose Professional is dedicated to delivering the simplest path to incredible sound. The company’s spirit of invention is focused on creating systems that are easy to design, install, and operate for performance, commercial, and conferencing applications. These systems can be heard all around the world; in workplaces, houses of worship, universities, restaurants, retail stores, hotels, performing arts centers, and more. For more than 50 years, the Bose Professional business has partnered with AV integrators, system designers, installers, and consultants to build unforgettable audio experiences.
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