Claudia Valderrama has joined billups as Global Chief Operating Officer.
Claudia formerly the Global Chief Financial Officer at Wieden+Kennedy, brings to billups an extensive operational expertise and deep understanding of the rapidly developing global advertising landscape. As COO, she will oversee worldwide operational strategy including accounting, finance, IT, and people operations with a critical focus on delivering increased value to billups clients across the globe. Valderrama will be based in Portland, Oregon.
David Krupp, Global CEO told us “Claudia brings a wealth of experience, vision, and leadership to billups at a pivotal stage in our development. We are realizing our goal of making all Out-of-Home easily accessible and accountable. Hiring Claudia represents another step towards enabling our customers to achieve greater value from their Out-of-Home investments. Claudia’s stellar track record in operational excellence will deliver on that promise and support our global expansion.”
billups is an independent global Out-of-Home managed services agency helping advertisers, agencies, and OOH media owners strengthen media performance through a patented analytics and measurement platform. With over 20 years of experience and employees spanning 17 countries, the agency unites local OOH expertise with global accessibility to actualize international marketing initiatives.
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