Adrian J Cotterill, Editor-in-Chief
UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date.
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. Its strategic location on London’s major commuter route, the North Circular (A406), ensures maximum visibility, while also being close to diverse and affluent neighbourhoods and attractions, including Westfield London, Brent Cross and Wembley.
Joe Lawson, sales director at 75Media, told us “We’re really excited to be launching our third RISE+ site, which will sit alongside the Glasgow M8 Tower and Edinburgh Airport Tower. Visible from both sides of the North Circular carriageway, Park Royal Tower is a landmark structure with an unmissable presence, offering brands a premium platform to elevate awareness and drive engagement among their target audiences.”
75Media says that it is the fastest growing out-of-home network in the UK, and recently became number two in the market for large format roadside billboards.
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