Over the past year, Spotzi developers have hid themselves away to focus on one mission: completely rebuilding Spotzi from the ground up. The result is a brand new geomarketing platform that lets users quickly discover the best locations for targeting one’s ideal customers—just by asking the right questions.
We are told that this new version streamlines the entire process, with an intelligent assistant working behind the scenes to help you select the most relevant data points for your campaigns. It’s designed to make audience profiling more precise and efficient, while still being intuitive for everyday use.
They’re rolling out the platform in phases. In the coming weeks, they’ll introduce it to their Out-Of-Home clients – a sneak preview was already given at our AdAI Conference in Toronto, Ed but they’ll be showing it next at the DPAA Global Summit during Out of Home New York on October 15, 2024.
We understand that retail and real estate clients will received personalized invitations to explore the new platform by the end of the year.
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