Adrian J Cotterill, Editor-in-Chief
Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), have been participating in Roadblock Cancer.
This charitable non-profit advertising initiative was a highlight of this October’s Out of Home New York and on Tuesday evening at 19:15 the billboards in Times Square featured adverts supporting the Memorial Sloan Kettering Cancer Center, one of the world’s leading comprehensive cancer centers.
Roadblock Cancer is part of a collaborative effort to support MSK’s Cycle for Survival, the fundraising program dedicated to beating rare cancers. Out of Home companies are contributing (more) media space to help advertise the events, which will take place nationwide January through March of 2025.
#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman
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