oOh!media Extends Perth Reach
oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara.
This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale.
The new billboard, combines a dynamic digital face targeting westbound traffic and a classic eastbound face, providing exceptional versatility for creative campaigns.
Positioned on one of the area’s busiest thoroughfares, Ocean Reef Road connects directly to key arterial roads including the Mitchell Freeway linking to the CBD and the Tonkin Highway connecting to the airport.
This latest installation complements oOh!’s existing footprint, which includes its street furniture contract with the City of Wanneroo. Together, these assets deliver more than 91% reach*. Additionally, the recently launched single-sided digital billboard in Como, has quickly become a favourite for brands aiming to reach Perth’s upscale audiences. This site also benefits from connections to major attractions like Optus Stadium, Crown Casino, and Perth Airport.
Chris Eyres, sales director WA at oOh!media told us “This new site in the City of Wanneroo marks an important step in our continued expansion in Western Australia. The combination of digital and classic formats provides unparalleled flexibility for advertisers to engage commuters traveling in both directions. With this site, we’re bringing oOh!’s premium capabilities to a high-growth area that has historically been underserved by large-format media, opening up new opportunities for brands to connect with commuters.”
oOh!media continues to maintain a dominant footprint across Perth’s CBD and broader market, with signature digital and classic assets including the cutting-edge Yagan Square billboard featuring 3D anamorphic capabilities, as well as a key site along the Mitchell Freeway. These sites are part of oOh!’s Signature Series, which offers Australia’s most premium and sought-after advertising locations.
Source: *MOVE1.5, P14+, 28 days
Categories: DailyDOOH Update
