Moove Media Pte Ltd., ComfortDelGro’s outdoor advertising arm, is trialing taxi top advertising in Singapore for a six-month period.
The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement.
Moove Media’s new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.
“We are proud to be pioneering the future of outdoor advertising in Singapore with the introduction of the first taxi top smart digital billboards. Our dynamic cab billboards offer unmatched access and visibility, offering brands a unique opportunity to reach their target audience in one of the world’s most densely populated cities. By leveraging geo-targeting capabilities, advertisers can significantly enhance their campaign return on investment,” said Jeffrey Kwek, CEO of Moove Media.
In Singapore, in order to avoid distracting drivers on the road, all advert transitions will only happen when the taxi is stationary.
Amazon is the first client.
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