Adrian J Cotterill, Editor-in-Chief
Mesmerize, an MJH Life Sciences brand and a leader in patient education at the point of care, this week announced a new partnership with Good Neighbor Pharmacy, national franchise for independent pharmacies powered by Cencora.
“Good Neighbor Pharmacy members are positioned in their local communities in a way that allows them to understand the unique needs of their patients and provide personalized health care solutions,” said Ian Stone, Mesmerize Senior Vice President. “The Mesmerize digital solution enables Good Neighbor Pharmacy to provide more robust patient resources so member pharmacies can build even deeper connections with the communities they serve.”
Through the partnership, Good Neighbor Pharmacy members now have access to a full suite of in-pharmacy technology and marketing solutions via Mesmerize digital displays. Mesmerize displays feature educational content, including general health and wellness information, adherence resources, disease management guidance and more. Good Neighbor Pharmacy members can utilize Mesmerize’s full-service digital signage studio to create custom messaging to educate their patients, as well as custom content developed by Good Neighbor Pharmacy, enabling them to seamlessly connect with patients across multiple channels to increase awareness about key products and services.
“Good Neighbor Pharmacy is committed to helping our network of pharmacies showcase their unique products and services to their patients and communities,” said Jenni Zilka, President of Good Neighbor Pharmacy. “Mesmerize’s digital displays will enable our pharmacies to drive awareness and engagement throughout every step of a patient’s health care journey. We look forward to our pharmacies taking advantage of this solution and showing patients how their local pharmacy can support them, from specialized services to products, education and beyond.”
Mesmerize specializes in patient education at the point of care and rovides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, community-based organizations, AIDS service organizations, and retail pharmacies.
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