Best Buy Studios is the place where innovation and imagination join forces. Best Buy have built a specialty 70,000 square-foot space to help their partners, including those through Best Buy Ads, develop bespoke content that showcases how technology can benefit their customer’s lives.
“When we looked deeper at how we’re showing up for our customers, we also learned more around what inspires and engages them in the most meaningful ways,” said Molly Kinsella, senior vice president, media and creative at Best Buy. “Our customers want to feel the magic and wonder that technology can bring to their lives and Best Buy Studios allows us to be nimble and create custom content, in real-time, that we can leverage across multiple channels faster and better than ever”.
Complete with everything from sound stages, edit and audio suites, a fabrication shop, a food stylist prep room, a prop warehouse and more their teams have leveraged the space to more than double the number of videos that they’re producing.
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