Adrian J Cotterill, Editor-in-Chief
Billboard Planet’s Mike Donaldson has joined Outdoorlink as the Managing Director of its newest division, Outdoorlink International.
Mike has over 20 years of experience across 10 countries and an extensive background in out-of-home advertising with companies such as Colite Outdoor, JCDecaux, Top Media Group, and most recently with BillboardPlanet.
Outdoorlink’s CEO, DJ Jennings said “We’ve been searching for someone to lead our product and geographic initiatives for some time. Mike not only brings the technological and international expertise we’ve been seeking, but his skill set aligns perfectly with our strategic objectives. We’re thrilled to have him lead this expansion”.
Mike will also focus on developing a targeted strategy for Vantage, Outdoorlink’s new cutting-edge solution for digital signage. Committed to continuously adapting and evolving their solutions to meet the diverse needs of new industries and markets, this solution provides proof-of-display, blind auditing, and real-time alerts, independent of hardware or media players.
Based in Charlotte, North Carolina, Outdoorlink International will initially focus on expanding into Latin America and Europe, while remaining on the lookout for global opportunities. The goal is not merely to replicate the success Outdoorlink has already proven within the U.S. into the global market, but to innovate and tailor its solutions to the unique needs of companies worldwide.
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