DailyDOOH

Adrian J Cotterill, Editor-in-Chief

UK roadside media owner, 75Media continues to expand with four new hires to its National tewam.

Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. 75Media, which has its headquarters in Leeds, recently became number two in the market for large format roadside billboards, and now has almost 1,200 advertising sites across the UK.

The three new National Account Directors are Lucy Bendall, Carla Zonfrillo and Lydia Collins:-

• Lucy brings with her two decades of experience, including running her own network-marketing business. She most recently spent five years at Clear Channel, where she was part of the Bright Sparks talent programme.
• Carla Zonfrillo has 20 years’ experience across radio and out-of-home, spending the last few years working at Global Media, with both public and private sector clients.
• Lydia Collins has 16 years’ media sales expertise with 12 years spent in the out-of-home industry, working at Exterion Media (now Global), Clear Channel, Worldcom OOH and Alight Media.

In addition, Holly Watson takes on the role of International Account Director, working with clients based outside of the country who want to advertise to a UK market. She brings with her experience working at News UK in traditional and digital ad sales, before joining the world of out-of-home teams at Alight Media, Kinetic and Rappor.

Chris Ball, Business Director of the National Team, told us “It’s an absolute pleasure to welcome Lucy, Holly, Carla and Lydia to the team. As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal. They’re already proving themselves to be valuable assets to the national team, bringing on board brands such as Holy Moly, For Goodness Shakes, Typhoo Tea and Shein.”

This entry was posted on Friday, October 25th, 2024 at 10:33 @481 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.