Carvertise And @StreetMetrics Expanded Global Partnership
StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns.
“By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging the notion of how real-time and reality-based impression tracking should be in the OOH industry,” said Mac Macleod, CEO of Carvertise. “This is about giving our clients near real-time, actionable insights that help them optimize their campaigns in ways that weren’t possible before. It’s no longer enough to simply execute.”
We are told that this is significant (one assumes for the wrapped vehicle sector), because it now empowers OOH advertisers with an unparalleled level of precision and granularity they could only previously expect to find in digital advertising.
The press release stated that the collaboration also raised the ante on the (trditional) OOH industry, pushing it closer to digital advertising, by providing ROI analysis via attribution studies for every advertising campaign. Through this expanded partnership with StreetMetrics, Carvertise aims to reposition buyers’ expectations of OOH by providing reports on result-driven outcomes such as website visits, store visits, and app downloads, as a standard for every campaign.
“Carvertise is redefining accountability in moving OOH advertising,” said Drew Jackson, CEO of StreetMetrics. “With our technology, they’re not just participating in the shift toward near real-time measurement — they’re leading it. Advertisers will have the ability to see live interactions with their campaigns, when, and where. This level of transparency is unprecedented in the OOH space, and we’re thrilled to be part of this industry-wide transformation.”
In the same way that digital can follow a consumer from impression to conversion, Moving Out-of-Home can now do the same.
Categories: DailyDOOH Update
