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November Is @DPAAOrg Retail Media Month

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, this week announced its plans for Retail Media Month.

During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem. Events and resources for the month include:

“In-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home, via the placement of dynamic digital screens exactly where purchase decisions happen,” said Barry Frey, President & CEO of DPAA. “With 84% of purchases still occurring in physical stores, the opportunity for brands and retailers to influence shoppers at the moment of truth is unprecedented. This comprehensive program will guide stakeholders through network development while examining proven strategies for maximizing in-store digital media impact.”

In addition to the events, DPAA will distribute informative articles from Andrew Lipsman focusing on in-store retail networks, highlighting the unique advantages of reaching consumers at the point of purchase, and addressing implementation strategies for retailers. They’ll also release videos from the DPAA Video Everywhere Summit showcasing successful in-store retail media campaigns. Due to the transformative potential of in-store retail media for DOOH growth, the two webinars will be open to non-members as well.

Posted by on 30 October 2024.

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Categories: DailyDOOH Update

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