Adrian J Cotterill, Editor-in-Chief
As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday.
In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media Manager, Flora Food Group who will explore the impact of in-store digital media.
Also on stage will be several members of the DPAA Brand Board including; Kathy Connolly-Livings, Media Manager for McDonald’s and Sam Taylor, Marketing Director, Direct Line. It’s an in-person event that takes place November 20, 15:30 pm. For an invitation, please contact tim.waldron@dpaaglobal.com.
“In-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home, via the placement of dynamic digital screens exactly where purchase decisions happen,” said Barry Frey, President & CEO of DPAA. “With 84% of purchases still occurring in physical stores, the opportunity for brands and retailers to influence shoppers at the moment of truth is unprecedented. This comprehensive program will guide stakeholders through network development while examining proven strategies for maximizing in-store digital media impact.”
Virtually the DPAA are also holding a Maximizing In-Store Digital Touchpoints‘ Webinar on Wednesday November 20 but starting at 7am PT / 10am ET / 15:00 GMT.
It will be a discussion on the brick-and-mortar retail opportunity for brands, hosted by recognized retail media expert Andrew Lipsman (previously with eMarketer and comScore) and speakers include Amy Vollet, Head of Omnichannel Planning & Activation, Omnicom Commerce Group, Harvey Ma from Sam’s Club MAP and Ethan Chernofsky, Sr. VP Marketing, Placer.ai. Access to the webinar can be found here.
In addition to all of the events during the month, DPAA is distributing informative articles from Andrew Lipsman focusing on in-store retail networks, highlighting the unique advantages of reaching consumers at the point of purchase, and addressing implementation strategies for retailers. They’ll also release videos from the DPAA Video Everywhere Summit showcasing successful in-store retail media campaigns.
Their new Digital Resource Center is a comprehensive online hub for in-store retail media networks which can be found here. It features implementation guides, case studies, measurement frameworks, and partnership opportunities.
Due to the transformative potential of in-store retail media for DOOH growth, all webinars in November will be open to non-members as well. The UK Town Hall is invite only.
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