LUMOS Launches in New Zealand
Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including LUMO, HYPER, Go Media, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa.
The LUMOS Intelligence platform can help advertisers build effective media plans using credible and universal audience data across all channels.
The General Manager of Go Media, Simon Teagle said “As Go Media continues to lead in innovation and deliver top-quality services and insights to our clients, we’ve partnered with LUMOS to test several exciting data initiatives. These initiatives are designed to provide unparalleled insights to our agency partners, and we look forward to sharing our findings with the industry in the coming weeks.”
At a time when reaching premium audiences is more challenging than ever, LUMOS is forging new paths in the retail media space, assisting HYPER, NZ’s leading retail media platform, by driving performance outcomes and offering unmatched insights to refine future media strategies.
LUMOS Chief Executive Officer, Eric Fan told us “Agencies and advertisers will benefit greatly from our unified, audience-centric approach to planning and attribution. With cross-format activation and access to 22 million unified audience IDs across New Zealand and Australia—aggregated from 35 data sources in the region—we deliver a comprehensive solution for effective campaign execution and accurate attribution.”
Programmatic platforms are also committed to accelerating this transformation for the wider OOH industry through integration with LUMOS. Vistar Media, APAC Enterprise Solutions Director, Luke Adams believes their integration with LUMOS Intelligence enhances media owners’ ability to manage DOOH campaigns effectively. The rich audience insights provided by LUMOS allow for more precise targeting, improved real-time campaign performance tracking, and more informed media planning strategies in the Vistar platform. This integration simplifies workflows and drives better campaign outcomes through enhanced data visibility and reporting.
Categories: DailyDOOH Update
