Adrian J Cotterill, Editor-in-Chief
This week, the Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH.
RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. The contracts have an average remaining term of around ten years and most of the advertising installations used to monetize these contracts are already in place.
Christian Schmalzl, Co-CEO of Ströer said “The acquisition of RBL Media allows us to unlock considerable potential by strengthening our out-of-home advertising network in major German cities. It also represents the next logical step in our strategy of continuous and targeted expansion of our high-reach digital OOH (DOOH) advertising portfolio. We can therefore further cement our position as the clear number one in the German OOH advertising market and extend the reach of our attractive DOOH advertising portfolio for our customers”.
Further information with regard the RBL Media acquisition will be given during Stroer’s Q3 2024 results call on November 13, 2024.
Follow DailyDOOH