Adams Outdoor Acquires Kegerreis’ Charlotte Market Inventory
Adams Outdoor Advertising has acquired 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC, effective October 31, 2024. The terms of the transaction remain undisclosed.
We are told that this strategic acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. The new assets include a mix of static bulletins and high-visibility digital units, predominantly located along major interstates and commuter routes along the northern and western corridors of Charlotte. Drachman M&A Co. represented Adams in the transaction.
Julie Johnson, General Manager of Adams’ Charlotte market, emphasized the significance of the acquisition and told us “These are must-have assets in high-traffic areas, offering unparalleled visibility to advertisers in Charlotte. We’re excited to integrate them into our growing portfolio and to continue delivering value to local and national advertisers alike.”
Kegerreis Outdoor Advertising, founded in 1979, has grown into a prominent player in the outdoor advertising industry, managing nearly 3,000 traditional and digital billboards across seven states, including Pennsylvania, North Carolina, and Virginia. The company is known for its customer-centric approach and high-impact advertising solutions that connect businesses with local communities.
Adams, founded in 1983, is the fourth largest out-of-home advertising operator in the U.S. and the largest privately owned. Known for its innovative approach, Adams remains dedicated to providing impactful advertising solutions that drive brand visibility and engagement.
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