This Week’s 2024 @SEGD Xlab

Andrew Neale

This week it’s time once again for the annual 2024 SEGD Xlab. Now, amazingly in its fourteenth year as the premier event dedicated to the intersection of experiential design and technology-driven storytelling for place.

On Thursday November 7, 2024, Xlab will convene leading minds and innovative practices at the forefront of experience design. Attendees will dive deep into the cutting-edge developments in digital media, immersive and interactive environments, and the evolving landscape of cultural and consumer experiences. Join us for this unparalleled exploration of how technology is shaping the future of storytelling in our built environments.

SEGD Xlab is also offering tours at five Brooklyn Navy Yard studios on Wednesday November 6 (registration is required which can be found here).

SEGD does not have an official room block for Xlab, but their venue, SVA Theatre, has provided a list of nearby hotels​ including Aloft New York Chelsea​, Cambria New York Chelsea​ or Hyatt Place New York Chelsea​.

It’s not too late to register which can be found here.


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