This week’s annual celebration of Out-of-Home creativity in Canada gave five out of nine first-place awards (including Best in Show) to campaigns that were executed in Branded Cities venues.
“The AdClub of Toronto’s OOH Day Celebration is one of the events we look forward to the most in our industry,” says Ali Satchu, SVP of Marketing at Branded Cities. “The display of creativity and camaraderie amongst industry members is so energizing and inspiring. It’s a grand celebration of all the hard work that brands, creative & media agencies, and operators put in each year to craft the best campaigns in the best advertising medium.”
This year’s event took place at the Carlu in downtown Toronto with a packed attendance of 450 guests hailing from brands, advertising agencies, media agencies, and operators. The all-day celebration featured a Branded Cities sponsored performance from local dance groups R.P.M. Dance Crew and Naach & Co with Taaj Entertainment, an industry panel, and a merit award given to Michele Erskine for distinguished years of OOH excellence.
The most anticipated part of the event, The Out-of-Home Showdown, saw a record number of submissions this year with over 130 submissions to eight categories for the event. The format of the evening was to present each category and highlight the top five campaigns that were recognized by the judges as the best submitted. The first category awarded was for the best Large-format Digital (non-3D) and in an amazing show of excellence, all five campaigns recognized were from Branded Cities. The rest of the categories saw a similar occurrence where Branded Cities campaigns placed in the top five, and ultimately took the top prize for 4 out of the 8 categories.
The Branded Cities list of winners included:-
- Maple From Canada – Maple Goes With Everything campaign
Winner – Best Large-format Digital (non-3D) & Best in Show
Digital Sequential Domination, Yonge & Dundas, Toronto - Sony PlayStation – Spiderman 2 release campaign
Winner – Best Large-format Digital (3D)
TEC Tower Digital Spectacular, Yonge & Dundas, Toronto - Chewy – Canada Launch campaign
Winner – Best Indoor Place-Based / 1st Runner-Up Station Executions & Activations
Digital Domination, Union Station, Toronto - Netflix – Bridgerton Season 3 campaign
Winner – Station Executions/Activations / 2nd Runners-Up Indoor Place-Based
Digital Domination + Static Installation, Union Station, Toronto
“We have the best clients in the world. Clients who not only appreciate how iconic our venues are but are also willing to go above and beyond creatively in reaching their audience and showcasing their brand. The great showing we had at AdClub this year is a testament to the power of Out-of-Home providing the perfect solution for brands” said Bill Mcdonald, Chief Revenue Officer at Branded Cities.
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