Adrian J Cotterill, Editor-in-Chief
Described as an AdTech startup, Stic this week launched what they describe as an innovative platform that turns ordinary vehicles into mobile billboards.
We are told that with participating brand partner Aflac, the platform offers a fresh take on traditional car advertising, offering a new approach to OOH ads while also providing drivers with a novel way to earn some extra income.
The Stic platform connects drivers with advertisers, allowing car owners to monetize their daily commutes and errands. By applying stylish, removable ads to their vehicles and activating Stic’s tracking app, drivers can earn money for every mile driven.
This approach not only provides a revenue stream for drivers but also offers advertisers a sophisticated way to reach audiences in their desired locations at peak times.
“Stic is a simple but highly effective way for drivers and advertisers to benefit from every work commute and road trip,” said Stic Founder Adam Cohen. “We’re disrupting the way marketers think about advertising and, in turn, the way people think about their daily drive time.”
Leveraging cutting-edge technology, Stic’s platform goes beyond vehicle wraps. The company uses advanced tracking and optimization to match drivers with the most relevant ads, ensuring maximum impact for advertisers and optimal earnings for drivers. Features like geofencing and time-based triggers add another layer of sophistication, allowing for highly targeted campaigns.
The launch comes at a time when consumers are looking for creative ways to supplement their income. The platform’s user-friendly app, coupled with its passive income-generating potential, positions Stic as a game-changer in the gig economy. Stic’s launch is backed by a robust network of partnerships, setting the stage for rapid expansion.
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