Adrian J Cotterill, Editor-in-Chief
Emily Young has joined Adapt Media as the company’s new OOH Operations Manager.
Amanda Newell, Adapt’s Chief Revenue Officer told us “Bringing Emily onboard emphasizes Adapt’s commitment to using mobile location data to strengthen its OOH spaces and to turning those properties into superb performance channels. I’ve rarely met anyone with as strong an analytical mindset and I much look forward to Emily revolutionizing and streamlining Adapt’s processes to make us an even stronger player in the OOH market”.
With a career spent honing her incisor-like knowledge of Digital-Out-Of-Home and pDOOH Operations in senior positions at such market leaders as OutEdge and Rouge Media, Emily has also amassed a superior set of skills in mastering the monetization of mobile location data.
Adapt Media, a trusted Canadian OOH provider, is the largest player in the convenience store and gas channel in Canada. Adapt’s static and DOOH properties number in the thousands and span the entire country, counting a partnership with the world’s largest convenience store retailer, Circle K/Couche-Tard, along with national partnerships with Hasty Market, INS, and Rabba Fine Foods among its featured properties. Alongside its strength in the C&G channel, Adapt also boasts additional focus on providing advertising in DriveTest Ontario Centres, Alberta Registries, the country’s first Indigenous OOH network, and hundreds of screens in multicultural grocery stores across Ontario. Now in its 26th year in business, Adapt Media has grown to include street-level and in-store advertising in over 1,000 cities and towns across the nation, and is celebrated for building bespoke ad networks to suit advertiser metrics.
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