Adrian J Cotterill, Editor-in-Chief
Olivia Adams and Rob Morrison have joined Taptap Digital as Sales Directors in the UK. They will both will focus on driving new business and expanding advertiser and agency relationships to support ambitious the company’s expansion plans in the UK.
The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual solution that offers scale, privacy and true omnichannel integration within the UK.
Recent expansion into Germany, Austria, Switzerland and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in Italy, Spain, LATAM and Africa.
This announcement follows the recent appointment of Marino Cipolletta as VP Business Development Italy who will lead efforts to accelerate expansion plans in the Italian market.
Álvaro Mayol, Partner & Global General Manager at Taptap Digital told us “We’re excited to welcome Rob and Liv to Taptap Digital as they join our team to strengthen our efforts in the UK market. The UK represents a strategic focal point in our global growth plan, and we are committed to providing top-tier, area-based omnichannel solutions tailored for brands and agencies. With Rob and Liv’s expertise and dedication, we look forward to deepening our impact, driving innovative strategies, and delivering exceptional value to the dynamic and evolving UK market.”
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies.
Current clients include global brands such as Coca Cola, Dyson and LVMH and agencies groups GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa.
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