Adrian J Cotterill, Editor-in-Chief
LDSK, a leading provider of intelligent media scheduling, is enabling Jumbo supermarkets in the Netherlands to transform their in-store experience into a powerful commercial media channel, thanks to a new programmatic ad trading integration with SSP My Ad Booker.
We are told that this integration with SSP My Ad Booker marks a significant leap forward in retail media, allowing Jumbo to move beyond traditional supplier-funded campaigns and tap into the lucrative programmatic advertising market from non-endemic brands.
Retailers as Media Powerhouses
LDSK’s vision is to empower retailers like Jumbo to evolve into fully-fledged media businesses. By leveraging their physical stores and captive audiences, supermarkets can offer valuable advertising opportunities to a wider range of brands. The integration with My Ad Booker provides the technology to make this vision a reality. Now, Jumbo can seamlessly connect with a broader pool of advertisers through programmatic channels, maximising the value of their in-store media assets.
To further enhance this capability, LDSK’s platform uses valuable data insights, allowing Jumbo to sell audiences and provide advertisers with better targeting options. This data-driven approach ensures that ad space is used effectively and campaigns achieve maximum impact.
The My Ad Booker integration complements LDSK’s existing partnerships with leading SSPs like Place Exchange, Hivestack and Vistar Media. This diverse ecosystem provides retailers with unparalleled choice and flexibility, allowing them to tailor their programmatic strategies to their specific needs.
LDSK’s platform acts as a central hub, seamlessly mediating between various SSPs, direct deals, and automated buys. This holistic approach ensures that retailers can effectively manage all their media campaigns from a single, unified platform.
LDSK’s collaboration with Jumbo and My Ad Booker is no doubt a testament to the growing power of retail media. By embracing programmatic technology and expanding their advertiser base, retailers can unlock new levels of monetisation and transform their in-store environments into dynamic and engaging media channels.
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