ChargeEuropa has announced a strategic partnership with Movem, a subsidiary of Meralco – the Philippines’ largest energy provider.
This partnership introduces ChargeEuropa’s unique DOOH/EV charging model to the Philippines, marking the company’s first entry into Asia and a significant step toward building accessible #EV infrastructure in early-stage markets across the continent.
ChargeEuropa’s approach to EV charging combines Digital Out-of-Home advertising with high-quality, reliable charging stations. By leveraging advertising revenue to support the rollout and operation of EV chargers, ChargeEuropa provides a financially sustainable pathway for EV adoption in markets where traditional, pure-play EV infrastructure may not yet be feasible. Through its partnership with Movem, ChargeEuropa will deploy advertising-supported EV chargers across strategic locations in the Philippines, fostering the growth of clean transportation and reducing barriers for EV adoption.
“Our partnership with Movem is a key milestone as we expand ChargeEuropa’s
mission to support early-stage EV markets,” said Matt Tymowski, CEO of ChargeEuropa. “The Philippines, with its rapidly growing urban centers and
increasing commitment to sustainable energy, presents an ideal market to showcase how our technology can accelerate EV adoption while simultaneously benefiting advertisers.”
The Philippines, like many countries in Asia, is at the early stage of its EV
journey. For these markets, the challenge is not only building the infrastructure but also creating sustainable ways to support and expand it. ChargeEuropa’s advertising-backed model is the perfect solution, enabling cost-effective EV infrastructure growth without requiring extensive government subsidies or high user fees.
With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this model. Advertisers have the opportunity to engage with new audiences at premium locations, while the growing EV owner community can enjoy convenient access to charging stations in both urban and transit-heavy areas. This dual function of the charging stations creates a unique synergy that promotes sustainable transportation and enhances the visibility of advertisers.
“ChargeEuropa’s model aligns perfectly with our goals to make sustainable transportation accessible and convenient for Filipinos,” said Raymond Ravelo, President and CEO of Movem. “With this partnership, we are taking a significant step towards a cleaner, greener future by offering innovative EV solutions that are both effective and sustainable. We believe this collaboration will pave the way for a stronger EV infrastructure across the nation.”
Through this partnership with Movem, ChargeEuropa is not only addressing the need for EV infrastructure in the Philippines but also establishing a replicable model for other countries looking to fast-track their own EV adoption. By integrating DOOH advertising with EV charging, ChargeEuropa is creating a blueprint for sustainable, scalable EV networks that will benefit communities, advertisers, and the environment alike.
Movem is the sustainable mobility arm of Meralco. A spin off from eSakay, Inc., one of the pioneer operators of full public utility electric vehicle fleets in the country, Movem’s mission is to help spur the adoption of electric mobility in the Philippines. As sustainable mobility master planners, Movem provides the highest value, tailor fit, and end-to-end electric vehicle (EV) and charging solutions purposely designed to align with its clients’ sustainable and operational goals.
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