New @PraevarDisplays 75” High-Brightness LCM

Andrew Neale

Praevar is expanding its well-regarded Podium series of outdoor digital signage with the introduction of the Podium 75” High-Brightness, Low-Power LCM.

This new display is engineered to deliver extraordinary 4K resolution and 4,000 nits of brightness while consuming just 200W of energy—35% less than traditional high-brightness displays currently on the market.

The Podium 75” delivers vibrant, high contrast images and helps businesses reduce operational costs and environmental impact, making it the ideal choice for companies looking to meet sustainability goals without compromising on performance.

From bustling transit hubs to busy city streets, the Podium 75” is designed to captivate audiences with its brilliant visuals while standing up to the toughest outdoor conditions. Whether it’s harsh sunlight, heat, or rain, this display ensures reliable performance and long-term durability for any high-traffic outdoor environment.

Additionally, the Podium 75” features dynamic dimming technology (often referred to as local dimming, described as zoned backlight control), which optimizes brightness levels based on ambient light conditions, further enhancing energy efficiency and image quality.

Ralph Idems, CEO of Praevar Corporation told us “At Praevar, we’ve built a strong reputation for designing high-performance, reliable, and energy-efficient digital signage displays. Our customers are increasingly challenged by the rising costs of energy, the difficulty of providing power to remote locations, and the growing demand for environmentally friendly solutions. That’s why we focused on developing a display that delivers brilliant 4K resolution with 4,000 nits brightness, while consuming 35% less power than traditional models. With over two decades of experience in the digital signage industry, we identified a clear market need for an outdoor display that doesn’t compromise on performance or sustainability. The Podium 75” was engineered to address these needs, offering businesses an eco-friendlier option without sacrificing quality or durability”.

Key Features That Set the Praevar’s Podium 75” High-Brightness, Low-Power LCM Apart:

  • Delivers 4K resolution (3840 x 2160) at 60Hz with 4,000 nits of brightness for clear visibility, even in direct sunlight.
  • Consumes up to 35% less power compared to traditional LCD panels, reducing energy costs and environmental impact.
  • High Temperature Optical Stack prevents sagging and yellowing from extreme heat, ensuring long-term image quality.
  • Local dimming technology with 200 zones optimizes contrast and enhances visual depth.
  • Fully sealed backlight and industrial-grade components provide durability, protecting against dust and moisture.
  • Slim, open-frame design for easy integration, with the option to mount back-to-back.
  • Customizable firmware and hardware for seamless compatibility with unique signage solutions.
  • Includes multiple connectivity options: DisplayPort 1.2, HDMI 2.0, VGA, Ethernet, and RS232 for flexible integration.
  • Advanced sensors for temperature and ambient light with auto-dimming features, plus options for particle and humidity sensors.

Praevar’s Podium 75” High-Brightness, Low-Power LCM takes outdoor advertising to the next level, transforming high-traffic areas like transit hubs, shopping centers, and city streets into captivating spaces. With its stunning 4K visuals and 4,000 nits of brightness, it ensures clear, vibrant displays even in direct sunlight. Perfect for Digital Out-of-Home (DOOH) campaigns, this display ensures that messages always stand out—whether at bus shelters or along busy streets. Designed to withstand extreme weather conditions and built with smart energy-saving features, the Podium 75” not only grabs attention but does so in an eco-friendly way.

Praevar Corporation, based in the greater Toronto area, produces intelligent media displays and kiosks, combining engineering innovation with decades of deployment experience. Praevar displays are designed to deliver perfect images and video for partners, even in challenging environments, while being energy-efficient and easy to maintain and service. Its products are installed and reliably operating around the globe – in use by top media owners, shopping malls, retailers and transit authorities. Praevar was launched in 2016, but its founders have been technology leaders and innovators in reliable outdoor-ready displays since 2001.


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