Adrian J Cotterill, Editor-in-Chief
Grocery TV, a leading in-store retail media platform, has announced a new partnership with Redner’s Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware.
“We’re always looking for ways to improve our stores and better serve our customers,” said Gary Redner, COO at Redner’s Markets. “Partnering with Grocery TV allows us to modernize our stores and highlight the broad range of services that our customers can access.”
Redner’s will leverage Grocery TV’s in-house technology stack to power screens at the entrance and front end, creating a seamless customer experience across key touchpoints in their stores. Through Grocery TV’s Content Management System, Redner’s will deliver relevant content to shoppers, including promotions for services like Redner’s Ready, an online ordering and curbside pickup option, and HealthCents, a nutrition program led by Redner’s Corporate Dietitian, Meredith McGrath.
By joining Grocery TV’s national in-store retail media network, Redner’s will also generate incremental revenue through brand advertising that runs alongside their retail content.
Don Oelke, co-founder and COO at Grocery TV told us “We’re excited to partner with Redner’s to support their vision of improving the customer experience, while unlocking incremental revenue for their business”.
With the addition of Redner’s Markets, Grocery TV’s network has surpassed 5,000 stores, achieving a scale that’s unprecedented in the market. Redner’s joins over 100 grocery retailers that are partnered with Grocery TV based on their proven ability to drive advertising revenue and enhance the customer experience.
Redner’s Markets, Inc., an employee-owned company operates 44 Grocery Stores and 24 Quick Stops throughout Eastern Pennsylvania, Maryland and Delaware.
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