Adrian J Cotterill, Editor-in-Chief
To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media.
Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace.
According to Next Gen Media Co-Founder and Commercial Director, Guy Thurlow “We already work with a range of global and local brands looking to connect with young people across our network. Partnering with a global player like Vistar enables us to expand our reach further and offer brands even more choice and flexibility.”
Programmatic DOOH is of course experiencing significant growth within the programmatic landscape, as the medium provides marketers with the ability to leverage precise targeting and streamlined programmatic buying to deliver impactful ad formats.
Layla Soufi, Director of Supply Partnerships, Vistar Media UK told us “At Vistar, we are constantly expanding our global network and are thrilled to have recently partnered with Next-Gen Media to further maximize our SSP inventory. Next-Gen Media reaches a key target audience for many brands through their partnerships with education and university accommodation providers. Working alongside a multitude of other programmatic DOOH environments, this inventory enables buyers to enhance contextual relevance in key, highly viewable locations,” said
Next-Gen Media connects brands with young people in a trusted media environment. Their national network of full-motion digital screens engages this notoriously hard-to-reach audience where they live and study.
By partnering with education and university accommodation providers, Next-Gen Media have developed a growing portfolio of more than 370+ screens in high footfall and dwell time areas.
Their network already achieves more than 850k daily impressions per campaign in more than 65 towns and cities across the UK.
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