Adrian J Cotterill, Editor-in-Chief
Outsmart, the UK trade body for the Out of Home advertising industry reports spending in 2024 has reached GBP 1bn, an increase of 12% compared to the same period last year.
Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend.
The figures, collated by PwC, highlight the strong growth in the overall OOH industry.
Justin Cochrane, Chair of Outsmart told us “2024 promises to be a great year for Out of Home, with solid investment from brands seeking real world strategies.”
Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.
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