StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform.
This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them connect with audiences more effectively in a rapidly evolving digital advertising environment.
“This collaboration aligns with our mission to offer advertisers premium, accessible inventory across all channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “By joining forces with Bell Media, we’re advancing Canada’s programmatic landscape and giving brands the tools to reach their target audiences more efficiently”.
Bell Media’s CTV inventory is projected to grow by 350% by 2025, significantly outpacing industry trends. This expansion will offer advertisers access to a broader range of content, including live sports, to engage viewers across multiple platforms.
“Our partnership with StackAdapt is a strategic response to the evolving needs of advertisers,” said Sabrina Segal, Director of Advanced Advertising and National Sales at Bell Media. “The rapid growth of our CTV inventory underscores our commitment to providing clients with innovative solutions to maximize their campaign impact.”
StackAdapt is a leading programmatic advertising platform that empowers media buyers to execute campaigns across multiple channels. Recognized as a top-rated demand-side platform (DSP) on G2, StackAdapt offers advanced machine learning tools and a user-friendly interface to deliver high-performance digital marketing solutions.
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