Scala has opened a showroom space in Madrid where Scala technology can be sampled and new custom-made solutions developed and shared.
Located on the 4th floor of Condesa de Venadito, 1. Madrid, the showroom is well served by local, national and international transport links including the Adolfo Suárez Madrid–Barajas Airport. The Scala showroom has been operational since September and was officially opened on Thursday, November 21 with an opening reception attended by 50 guests including Disney, Leroy Merlin and NCR.
“Scala has so much to offer businesses of all types and, as we have seen from those who have already visited the showroom, there is a huge interest in the ways in which our solutions, built on a deep understanding of customer experience and the capabilities of our technology, can create efficiencies and drive profits,” said Alvaro Morales, Scala Sales Director, Spain and Portugal. “The opportunities unlocked through in-store retail media can be demonstrated so clearly using the showroom, as can the ways in which Scala provides powerful customer-communications across quick serve restaurants, stores, healthcare settings, educational spaces and more.”
The showroom is separated into industry-specific zones including a grocery space in which the benefits of integrated signage and customer communications in a retail environment are showcased, and a restaurant area where Scala’s menu board, ordering and fulfillment solutions are shared.
“There is no substitute for seeing Scala solutions first-hand. Our technology is always received with curiosity and delight at the many exhibits and presentation and networking events, where we showcase across the year. With this showroom, as with the others which will be opened across Europe, we can collaborate with clients in a far deeper manner; sharing our expertise and working with them to develop tools that answer the needs of their business,” said Harry Horn, General Manager EMEA, Scala.
The Scala Madrid showroom is the first showroom space to open outside of Scala’s head office in Sittard, NL. A showroom space in London is currently being built with plans to open other showrooms across key European markets in 2025. Those that wish to visit the Scala showroom in Madrid should email Sales.spain@scala.com.
Scala currently has a dedicated team of three working in Madrid. Jorge Mira is Director of Creative Services and has been working with Scala for 20 years. Alvaro Morales joined the team in April 2023 as Sales Director for the region. In September this year, Arianne Cediel joined the team as Senior Sales and Business Development Manager.
Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. Scala is headquartered outside Philadelphia, PA, and has been a trusted technology partner for 30+ years with 30 offices globally, providing digital signage solutions to 16,000+ enterprise customers in more than 100 countries.
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