Adrian J Cotterill, Editor-in-Chief
Vertical Impression has announced a significant expansion to their Canadian digital out-of-home network, adding new screens, cities, and venue types.
We are told that this marks another step in their goal to help advertisers connect with valuable audiences by creating new opportunities to reach them where they live, work, and spend.
“Our focus has always been on creating value, not just building inventory,” says Nicolette Leonardis, President at Vertical Impression. “With every screen we activate, every market we enter, and every new venue type we develop, we highlight the power of captive audiences while reinforcing our commitment to DOOH in Canada—fostering meaningful connections and enriching local communities.”
What’s New: –
- 330+ new flush-mounted screens in premium buildings with floor number displays
- 40+ new markets (including smaller markets in Ontario, Newfoundland, Yukon, and the Prairies)
- 10+ new venue types (including government buildings, malls, hospitals, hotels, campuses, and more)
- Standardized 16:9 format across all screens, supporting both static and video content
This growth extends their monthly reach to approximately 215 million impressions across 2,200+ screens in 65+ markets in Canada, creating unparalleled opportunities for brands to connect with audiences throughout their daily journeys.
Their 330+ new screens feature built-in floor indicators, seamlessly merging essential building information with advertising content.
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