Adrian J Cotterill, Editor-in-Chief
VIAVERDE, a leading international company in green infrastructure solutions, has announced the appointment of Don Allman as partner and Co-CEO of VIAVERDE USA.
Super nice guy and industry veteran Don will work alongside VIAVERDE’s founder, Fernando Ortiz Monasterio, to spearhead the company’s expansion into the United States, strengthening its global strategy to transform cities with sustainable and innovative solutions.
Known for its ability to revitalize urban spaces, VIAVERDE has delivered landmark projects in multiple countries, including the transformation of more than 1,000 columns of Latin America’s busiest elevated highway in Mexico City into green and functional structures. Through a model that combines green infrastructure with digital outdoor advertising, the company finances projects at no cost to local governments while generating sustainable revenue and delivering value to brands and citizens alike.
“We are building a future where cities are more livable, sustainable, and resilient,” said Fernando Ortiz Monasterio, Founder and Co-CEO of VIAVERDE. “Don Allman is the perfect partner to lead this initiative in the U.S., thanks to his experience and strategic vision.”
VIAVERDE’s technology, recognized by the World Economic Forum, includes patented hardware and cutting-edge software designed to ensure the long-term optimization and sustainability of its projects. This proprietary technology supports the seamless implementation and monitoring of urban green infrastructure, ensuring impactful and enduring results.
Founded in 2014, VIAVERDE integrates innovation, sustainability, and digital advertising into its projects to transform urban spaces into more livable, resilient, and sustainable environments. VIAVERDE seeks to capitalize on synergies with SOMO, its sister company as part of GPO VALLAS, that has successfully entered the U.S. market, to establish itself as a leader in urban regeneration.
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