Adrian J Cotterill, Editor-in-Chief
StreetMetrics has announced a strategic partnership with Lumix Advertising to enhance data-driven transparency for scooter-based digital billboard campaigns.
Through this partnership, Lumix will gain access to StreetMetrics’ powerful analytics platform, enabling its advertisers to make smarter, real-time advertising decisions based on reach, engagement, and impact metrics.
“This partnership is a strong step forward for accountability and measurement in OOH media,” said Drew Jackson, CEO of StreetMetrics. “With our real-time insights, Lumix can offer its advertisers the transparency needed to make informed decisions and optimize campaigns on the go.”
By leveraging StreetMetrics’ advanced data capabilities, Lumix will be able to provide its advertisers with near real-time audience data, geo-location metrics, and engagement analytics for its mobile digital billboards. This data will empower Lumix advertisers, giving them access to a single-lens view of their campaigns’ effectiveness, allowing for agile optimizations and more precise targeting.
As the demand for measurable OOH advertising grows, the StreetMetrics-Lumix partnership highlights the need for unbiased, third-party data verification in mobile OOH. This collaboration raises the standard for measurement in the industry, offering Lumix advertisers reliable metrics that enhance confidence and enable data-driven decision-making.
The partnership between StreetMetrics and Lumix Advertising not only advances scooter-based OOH measurement but also brings value to advertisers, gig workers, and communities alike. Lumix advertisers now have access to third-party metrics that validate campaign impact and improve ad spend efficiency. Gig workers who host Lumix’s digital billboards can monetize their scooters effortlessly, creating an additional income stream while they move around the city. Additionally, local communities benefit from more relevant, tailored advertising as data-driven insights allow for campaigns that align with local interests and engagement patterns.
“For Lumix, StreetMetrics’ platform enhances credibility by equipping our clients with real-time insights into audience reach and engagement. By prioritizing transparency, we’ll ensure our advertisers can optimize their strategies, boost ROI, and make more informed campaign decisions,” said Jonathan Sherman, CEO of Lumix Advertising.
Lumix Advertising is a digital out-of-home (DOOH) media company specializing in scooter-based digital billboards. With a commitment to innovative, data-driven advertising, Lumix delivers impactful campaigns in the most congested areas of Miami.
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