Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE: OUT) has partnered with Louisville Downtown Partnership (LDP) to bring a new dynamic digital kiosk network to Louisville’s city center. Representatives from OUTFRONT and LDP unveiled the new network today during a press conference at the Metro Hall CitySpot in Louisville.
This first phase of the network features 15 digital kiosks, for a total of 30 faces, located in front of heavily trafficked landmarks throughout downtown Louisville, including the Muhammad Ali Center, Whiskey Row, the Louisville Slugger Museum & Factory, the KFC Yum! Center, the Kentucky International Convention Center, and more.
Positioned around Louisville’s urban distilleries, hotels, music venues, museums, and bars and restaurants, these kiosks enhance connectivity while supporting the vibrancy of downtown Louisville for both residents and tourists visiting city attractions, dining, entertainment, and events like the Kentucky Derby.
“These kiosks offer an updated, higher quality, and improved version of the network that is more attractive and helpful to Downtown goers,” said Rebecca Fleischaker, executive director of LDP. “The digital kiosk network will help make Downtown a more vibrant and connected place for residents and visitors alike.”
The digital kiosks allow brands to create impactful messages that resonate with people on a deeper level as they navigate through the heart of Louisville.
“We are proud to partner with Louisville Downtown Partnership to enhance the experience for residents, tourists, and more in such a dynamic city center,” said Mike Sheehy, General Manager of OUTFRONT’s Louisville Office. “The digital kiosks serve as an accessible resource for city goers and offer strategic visibility for advertisers looking to capture the attention of diverse and engaged audiences in Louisville.”
In addition to providing advertising content, the kiosks will display important information including downtown events, weather emergency announcements and public safety alerts, as well as offer surface lighting to enhance the safety of pedestrians walking downtown.
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