Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced its plans for its #CES2025 Curated Member Experience. The multi-day Experience includes interactive, limited audience fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that impact DOOH and various networking opportunities.
CES is the largest gathering of brands, media, tech and innovation in the world. The event typically draws well over 100,000 attendees and over 4,000 exhibitors. DPAA makes the event easier to navigate and to participate in, for its members.
The DPAA Curated Member Experience at CES engages with brand and agency leaders, showcases cutting-edge innovations, strategic partnerships, and thought leadership in the ever-evolving landscape of digital advertising. Industry professionals, media representatives, and technology enthusiasts alike are invited to explore this exclusive series of events to gain insights into the latest trends and advancements shaping the digital out-of-home advertising industry. Confirmed speakers include.
- Chief Marketing & Customer Officer, Rite Aid and Thrifty
- Global Media Director, Lenovo
- VP Media & Brand Marketing, Wyndham
- Ad Strategy Lead, United Airlines
- VP Media Investment & Social Strategy, MGM Resorts
- CEO, Omnicom Commerce Group
- CEO, Havas
- VP Media Strategy & Planning, ESPN
Barry Frey, DPAA’s President & CEO, expressed enthusiasm about the upcoming event: “Our curated member experience at CES always provides a unique opportunity for attendees to witness the transformative power of digital out-of-home advertising. The event allows members a chance to connect and network with all parts of the digital ecosystem and for long lasting bonds and friendships.”
For more information about DPAA’s presence at #CES2025 and details about the exclusive Curated Member Experience, interested parties are encouraged to reach out to Noah Klas at noah.klas@dpaaglobal.com.
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