Adrian J Cotterill, Editor-in-Chief
If you wasted your time and your employer’s money at #DSE2024 these last few days in Lost Wages then you will probably know, as we have said for a few years now, that the trade show was always dead before it was (just) pronounced dead.
The organiser Questex have announced that DSE is to move from Vegas, will take place October 19-21, 2025, at the Hilton San Diego Bayfront and no longer pretend to be a trade show.
They say that, we quote, “the new event format offers an intimate and immersive setting designed to foster meaningful connections, deliver cutting-edge education, curated 1:1 meetings, and showcase the latest advancements in digital signage technology”.
David Drain, DSE Director of Events who obviously has skin in the game to try and continue this show-debacle said “The digital signage industry thrives on collaboration and innovation, and DSE has always been the place where ideas come to life. With its dynamic programming and intimate setting, DSE 2025 will continue to drive meaningful conversations and partnerships.”
DSE has been long dead so I am not sure what will now make certain industry associations and the odd ‘influencer’ think that these new plans for 2025 will make any difference going forward. For those in digital signage there are plenty of opportunities to network with a much larger crowd at events such as InfoComm in June and of course Out of Home New York (formerly New York Digital Signage Week) in October.
Let’s hope for the sake of the wider industry that DSE “is no more”, “has ceased to be”, “bereft of life and “rests in peace”.
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