Adrian J Cotterill, Editor-in-Chief
W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary DXTA Technology, a pioneer in smart adtech solutions.
Habib Wehbi, Chairman and Group CEO of W Group Holding, told us “This acquisition is a pivotal step in shaping the future of media in the region. By integrating Adlive’s cutting-edge programmatic solutions into DXTA’s portfolio, we are expanding our technological capabilities and setting a new standard for innovation. W Group remains committed to investing in transformative solutions that empower brands to adapt to market shifts and redefine audience engagement”.
Adlive ME, originally established by Adlive France to serve the Middle East market, brings media buyers and digital publishers together on a cutting-edge platform designed to foster a transparent, healthy programmatic supply chain across Web, Mobile and Connected TV.
This new acquisition enables DXTA to integrate Adlive’s revolutionary technologies, including Adlive Connect, Adlive AI, and Lucead, into its portfolio. These solutions provide advanced capabilities in cookieless advertising, supply-side platform (SSP) technology, AI-driven ad planning, and privacy-first marketplace solutions.
Hammad Benjelloun, Founder of Adlive, said “We’re thrilled to join forces with W Group, a move that not only broadens the regional footprint of Adlive but also reinforces our commitment to delivering data-driven, innovative advertising solutions. By integrating our technologies and expertise, we’re set to unlock new growth opportunities for our clients, accelerate our momentum in the market, and shape the region’s next generation of digital advertising.”
We are told that this acquisition reinforces W Group Holding’s commitment to investing in cutting-edge technologies, positioning DXTA Technology as a global leader in programmatic advertising.
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