Veridooh, the world’s leading adtech company for independent verification in out-of-home advertising, has announced three senior appointments across key international markets.
[1]Ebony Cox
These strategic hires reflect Veridooh’s commitment to global expansion and innovation, addressing the rising demand for independent verification for the OOH industry globally.
- Former Dentsu Senior Vice President and JCDecaux Head of UK Operations James Corbett has joined as Director of Operations, EMEA and Americas. He joins Veridooh with nearly 20 years of experience across industries including media, technology, and infrastructure. He brings a strong track record of driving growth through operational excellence and leading large-scale expansion projects globally. His roles include Senior Vice President, Media Operations Excellence Director EMEA at Dentsu, General Manager of UK Fulfilment at Global, and Head of UK Operations at JCDecaux. He will report to Co-CEO Mo Moubayed.
- Former Axel Springer China correspondent and Klarna Global Communications expert Max Kalkhof has joined as Director of Communications. He joins Veridooh with more than ten years of experience in journalism and corporate communications in the financial services industry. He was the China correspondent for Axel Springer’s flagship newspaper Die Welt before joining the global communications team at buy-now-pay-later giant Klarna. Prior to joining Veridooh, he led communications for Canadian crypto exchange Virgo during the company’s expansion into Australia. He will report to Co-CEO Mo Moubayed.
- Former Zero Deposit Senior Account Manager Ebony Cox has joined as Account Director UK and Netherlands. She joins Veridooh with extensive account management experience in the real estate and technology industries. Previously, she was a Senior Account Manager at property company Zero Deposit and an Account Manager at IT company Hubble. She will report to Co-CEO Mo Moubayed.
Veridooh Co-Founder Mo Moubayed told us “Demand for Veridooh’s innovative independent OOH verification solution is surging globally, and James, Max, and Ebony bring the expertise to drive our next phase of growth. With their experience, we’ll expand our reach to more advertisers and agencies worldwide. James is a leading expert in improving operational excellence while driving scalable and sustainable expansion across multiple geographies. Max is a battle-tested corporate communications and media relations expert with a track record of driving global messaging. And Ebony is a seasoned account management professional who will help us service our global client base. I can’t wait to have James, Max, and Ebony on the team to bring independent verification to even more clients and markets around the world.”
The arrival of these three comes at a pivotal time for Veridooh, as independent verification becomes the next driver for growth for a channel that is going digital at a rapid pace. Global outdoor advertising revenue is forecast to grow by more than 36% between 2024 and 2029, reaching USD 67.8 billion in 2029.